FUTURE FORWARD

Designing circular food services.

With an update in the restaurants and order service McDonalds required a global meal experience unique to them.

Our shared ambition was to seize this opportunity to elevate the customer experience while reducing waste and driving costs efficiencies.

200 billion crew interactions yearly

67 million consumers a day globally

355 MILLION kg’s of packaging YEARLY

Crew, Consumers & Climate

We designed a system incorporating format, material, and technological innovations, that would enable the crew to intuitively build, serve, and transport, meals more effectively.

Future Forward Material Use

We collaborated with innovative material suppliers to use repurposed material as pulp creating iconic forms own able to the brand, aesthetically and tangibly.